Our House
Maison AMAA elegance, otherwise
Maison AMAA is a young house. Here is where it comes from, and what it would like to become.
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The beginning
In many Moroccan families there is one kaftan that only comes out for the big days. It gets altered, lent, passed from one sister to the next. Maison AMAA started from that kaftan.
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What inspires us
Our mothers’ wedding photos, with kaftans embroidered right up to the collar. And today’s ceremonies, where you want to look beautiful without looking like you’re in costume. Our pieces sit somewhere in between.
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How it is made
Everything is sewn in Morocco. Some finishes take several days of work, so we release fewer designs rather than hurry the hands that make them.
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What comes next
To begin with, about ten pieces for women. Accessories and shoes will follow. One day, perhaps, men and children too.
What matters to us
Few pieces
You won’t run into your kaftan at every wedding this summer.
Chosen fabrics
We handle them before we pick them, and keep the ones that will last more than a season.
Someone answers
When you write to the House, a person on the team reads your message and replies.
